Hello, I'm
Sara McDaniel.

I’m a design director and former journalist with over a 13 years of graphic design and production management experience.

As a journalist, I learned not to be afraid to ask questions, to research complex topics, and quickly translate them into easily-understood stories.

As a designer, I learned to tell those stories visually.

As a production and design director, I’m at the intersection of art and business, setting the company’s creative direction from conception to delivery. For over a decade, I’ve led a team that creates and delivers engaging designs, a consistent message, and brand integrity for multi-channel projects.